According to research done by PT. Multi Bintang Indonesia, beer consumption has now hit 100 million liters per year in Indonesia.
Still negligible compared to European countries, it is still among the most popular beverages consumed here.
Bali’s consumption is now the highest in Indonesia, with the local beer manufacturer indicating that the large numbers of tourists to Bali have helped to boost the figures. Out-drinking even big cities like Jakarta in the beer stakes, the Balinese themselves are not drunks, more likely it is the number of foreigners from all parts of the world that are spiking the consumption figures.
Good news for Bintang owner Heineken, thanks to the Aussies!
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