One shopping mall that has been completed is Lippo Sunset on Jl. Sunset Road in Kuta, which was last Friday.
Bali, as an internationally recognized destination and one of the largest towns in the country, have good potential for shopping malls.
The target market is the middle class, the local community living around the area and the expatriates and holidaymakers visiting the Island of the Gods.
It was no surprise that Bali was being fought over by domestic mall businesses competing to expand in Bali, such as the Matahari Hypermart group.
Generally, Bali has a climate conducive for business and thus parties are interested in investing. Despite competition in the mall world becoming fiercer, Lippo is not worried about the effect of their presence on other players as they all had different market segments.
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